Harwood showcases their student-athletes by sharing awards and achievements, such as their “Athlete of the Week” recognition, to social media on a consistent basis. Their focus on students is reflected by their strong presence on Instagram (utilizing standard in-feed content and Instagram Stories) - the platform where Harwood students spend most of their time. Coupled with their consistent sharing of game info on Twitter, Harwood does an excellent job engaging and informing their community via social media.
Harwood-Union High School (VT)
“My social media goals are really to promote Harwood’s students and get accurate and timely information out to the community.” Chris and Harwood’s goals for all digital engagement are centered around the students and the community to create excitement surrounding Harwood athletics. Instagram is where the students’ eyes are, and so Chris wants to leverage that to develop school pride and instill a sense of self-esteem and camaraderie among the students.