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Ready For The Big Game? Five Ways to Drive Engagement Using Social Media


Whether you’re the Wildcats, Huskies, Cougars, or maybe even the Banana Slugs — mascots are an important way of promoting school spirit and increasing community engagement for your teams. But in 2019, it’s not enough to dress up your mascot, have a pep rally or simply tweet out “Come to the game!” to get your supporters ready for that Friday night showdown against a cross-town rival. Here are five surefire social media engagement tactics to get people interested and excited for your athletic events.


1. Highlight a Prominent Student-Athlete


There’s no better way to generate excitement for competition than by highlighting your star players. When your quarterback is averaging five touchdowns a game, swimmers are posting record-breaking times, and the captain of your volleyball team is up for All-State, it’s important to feature these athletes with a high-quality graphic that will capture the attention of onlookers. Your student-athletes will love and appreciate the recognition. This love will result in re-posts, re-tweets, and shares — meaning more exposure for your player, team, and school. It’s a win-win!




2. Feature a Quote by a Coach or Player


Share a quote graphic that highlights a coach or player. This personal touch is really powerful and gives students, parents, and alumni an “insider” sense of how the team is feeling ahead of their matchup.




3. Remind Everyone What Happened Last Time They Played You


It’s important to look ahead to the big game, but it’s also powerful to reflect on past success. Highlight your impressive victories and best plays through a highlight video recap.




4. Create an Engaging Game Day Graphic


Now everyone’s excited about the game, but they’re still missing the most important thing — information. That’s where a game day graphic comes in. This informational graphic shares the necessary game information — who, what, when, and where — in a creative and exciting way. This will ensure people show up to the game and importantly — at the right time and place.





5. Celebrate and Share Your Success!


So you’ve highlighted your star players, posted an inspirational quote, created a highlight video and you’ve won the game. Now what? Share the great news with your community! However, a simple text based post will just get caught in the clutter of everyone’s newsfeed. Instead — create a final score graphic that will make you stand-out.


#SocialMediaMarketing #SocialMediaForSchools #SID #SportsGraphics #Gipper #GoGipper

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