Partnerships

Taking your Athletic Social Media Presence to a New Level

Jack Zamore

January 9, 2020

Regardless of the sport you manage, maintaining your team's athletic social media is essential to your communication strategy. But fans want more than just a text-based tweet. Engage and excite them with visuals that tell a story.

Let's take a look at a few ways you can take your athletic social media presence to a new level.

Quote Graphics

Quote graphics are a great way of letting the voices/stories of your student-athletes (and their coaches) be heard. These voices/stories are always available, but most schools don't share them on social media. This is a missed opportunity!

For more information about giving your athletes a voice with graphics like this, book a demo with our team!

Athlete of the Week Graphics

A well rounded social media presence celebrates not only the success of a school's teams, but also the individuals behind them. Along with quotes, you can share events like a student's signing day decision, the hiring of a new coach, or an "Athlete of the Week" award announcement. Even a quick post-game video after of player's reaction to a big win!

Celebrating moments like these will help keep your program in the thoughts of your followers while also fostering a personal tie between your players and fans. All-in-all, this will help you kick your social media engagement up a notch!

Hockey Player of the Week Graphic Template showing 3 hockey players in action, listing names, positions & stats

For more information on celebrating your athletes with thousands of templates, book a demo with our team!

Senior Spotlight Graphics

If you work in high school athletics or college sports, at some point, you will have to watch your senior leaders take flight and move on to the next level. What better way to say thank you for their hard efforts and dedication to your program than by showing them a little love on social media. Create a dedicated Senior Spotlight graphic and show them just how much they mean to you and your team.

Red & Blue Track Senior Spotlight Graphic Template showing a track athlete in action with career stats, created with senior spotlight template.

For more information about creating professional looking senior spotlights and more, book a demo with our team!

What will you create?

Gipper has a wide selection of ready-made templates dedicated to these types of personalized posts. We also know that time is always limited for anyone working in an athletic department - so we've streamlined the editing process so you can share stunning, branded content in just a matter of seconds (seriously).

In fact, teams like Green Level HS (Cary, NC) have used these exact templates and strategies outlined in this post to increase engagement and drive 1 million impressions to their athletic program. And your team can do the same by telling your story through your athletic social media one post at a time.

Until next time, thanks for reading and go create something great!

- Jack

Jack Zamore is the Chief Marketing Officer at Gipper. Gipper is a platform that helps high school athletic departments create professional sports graphics for social media - in seconds, on any device, and without needing any design experience.